Job Overview
Habesha Breweries SC is seeking a qualified and experienced professional to fill the position of Trade Marketing Manager.
Key Details
- Location: Addis Ababa
- Deadline: February 10th, 2026
Job Requirements & Description
Required Qualifications and Experience
Education: Bachelor’s degree in marketing, Business Administration, or a related field.
Experience: 5+ years of experience in trade marketing, brand management, or sales (preferably in FMCG).
Skills: Strong analytical, communication, and project management skills; proficiency in Microsoft Office (Excel, PowerPoint).
Key Responsibilities:
- Strategy & Planning: Develop and implement annual trade marketing strategies, promotional calendars, and product launches, aligning with overall brand goals.
- Sales Channel Support: Act as the key liaison between product development and sales teams, creating persuasive selling stories and materials.
- In-Store Execution: Manage POS materials, planograms, and merchandising strategies to improve brand presence.
- Budget Management: Manage, track, and optimize trade marketing investments, promotions, and ROI.
- Relationship Management: Collaborate with distributors, retailers, and key accounts to ensure product availability and effective promotion.
- Analysis & Reporting: Monitor market trends, competitor activity, and sales data to evaluate the effectiveness of promotional programs.
Requirement Skill
- Excellent communication, negotiation, and leadership skills.
- Increased sales volume and net revenue
- Improved market share and brand visibility.
- Optimized trade spending (ROI).
- Successful implementation of in-store promotions and launches.
How to Apply
Interested and qualified candidates are invited to apply via the following link:
https://ethiojobs.net/job/yvb0bVr6RT-trade-marketing-manager