Job Overview
Bank Of Abyssinia External Vacancy Announcement
Job Position – Digital Marketing, Associate Graphic Designer and Web Administrator
Key Details
- Job Type: Full Time
- Location: Addis Ababa, Ethiopia
- Deadline: February 19/25
- Posted: 19 minutes ago
Job Requirements & Description
Required Qualification and Experience
Education: BSC Degree in Computer Science, Software Engineering, Information System, Electrical and Computer Engineering, Fine Arts and Design or other related fields.
Experience: Minimum of 4 years’ professional experience, of which 3 years in the area of Graphic Design. Experience in banking industry is advantageous.
Work Place: Addis Ababa
Job Objective: To assist in the planning, execution, and optimization of digital marketing strategies to enhance brand awareness, generate leads, and drive customer engagement.
Main Duties and Responsibilities:
- Participate Develop and implement data-driven digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
- Participate Analyze competitor strategies and market trends to optimize digital marketing initiatives.
- Plan, execute, and optimize paid digital campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other advertising platforms.
- Track and analyze key metrics (CPC, CTR, CPA) and continuously refine campaign strategies.
- Perform Search Engine Optimization (SEO) & Website Management.
- Improve website rankings through on-page and off-page SEO techniques.
- Conduct keyword research and implement best SEO practices.
- Manage UX/UI, web administration, website content and ensure an optimal user experience.
- Develop and manage a content calendar for social media platforms.
- Ensure the creation of engaging, high-quality content for digital channels.
- Monitor audience engagement.
- Execute email marketing campaigns to nurture leads and retain customers.
- Implement automation workflows for customer engagement and retention.
- Monitor open rates, CTRs, and conversions to optimize email performance.
- Analyze website, social media, and campaign performance using Google Analytics, Facebook Insights, and other tools.
- Generate reports and provide actionable insights for continuous improvement.
- Coordinate with designers, content creators, and external vendors to execute campaigns.
- Perform any other related duties as assigned by the supervisor.
How to Apply
After checking the eligibility criteria and prepared all the necessary documents, qualified and eligible applicants apply online through BoA career website: